Skip links


Digital Ethos logo
Freetrade image
tastily logo
Invest Engine Logo
Sook Logo
Psykhe AI Logo



3x exited founder and serial entrepreneur who has made a name for myself by shaking up the world of digital marketing.

The founder of multi-award-winning Digital Ethos, an agency that grew to a team of 60 spread across the UK, Germany, and Canada. In late 2022 I successfully sold a majority share of the agency to DBG & Co, to become part of the larger Cadastra global business. The sale has seen our team scale to 700+ staff across 8 countries and my role move into CEO of EMEA.

Tobin Capital is where I specialise in accelerating scale-up businesses. Taking minority stakes in private organisations and working alongside your management team to optimise sales, operations, marketing, and commercial growth.

The aim of Tobin Capital is to help your companies portfolio grow to extraordinary levels and achieve your full potential. If you are a start-up or scale up business looking for a partner to help you achieve rapid growth, Tobin Capital may be the right fit for you. Feel free to reach out to me for more information.

My current investment portfolio includes Sook, Invest Engine, Psykhe AI, Tastily, Freetrade, Plumb, Earthly, EventCombo, Smashed Grapes, &Sisters, Go Ethical, and Ecologi.

I firmly believe that passion and drive are what set successful entrepreneurs apart, and I am no exception.

Read Full Bio

Luke Tobin

Luke Tobin’s ambition at Digital Ethos is to add a personal touch to digital marketing. Passionate about boosting client’s digital marketing strategies, the team of 30+ digital marketers are on hand to support businesses of all shapes and sizes. Offering SEO, PPC, Social Media, PR, Web Development and Influencer Marketing services.

Whilst scaling his agency, Luke Tobin was awarded the Great British Entrepreneur of the Year 2020 in the Service Industries category for the Midlands, showcasing his wonderful and diverse entrepreneurial talent.

More recently, Luke Tobin has become a Virgin StartUp Mentor, an organisation established by Richard Branson himself. The mentors are a key part of the Virgin StartUp programme, helping like-minded entrepreneurs get the best possible start to their ventures.

Luke Tobin holds a special interest in Eco Tech, he is actively looking to expand his network and impact, with current investments and advisory positions in various businesses, including; and


Investment form

Submit your business for investment review from our team

Page 1 of 2

© Copyright 2023 | TOBIN CAPITAL LIMITED | Company number 12557981